Who We Are
In 2012, Fred, an avid traveler, and photographer founded Fred Jo during a trip to Brazil, in Rio de Janeiro. His dream was to connect people who shared his passion for photography with designers around the world. He began by creating the Tatemono collective, a platform for photographers and designers to collaborate and showcase their work.
As he continued to travel and explore different cultures and styles, Fred became more and more inspired by the world of fashion. He saw the potential for a new and innovative concept and set out to revisit the basic T-shirt. He drew inspiration from his travels in the United States, Asia, South America, Africa, and Europe, where he discovered new and exciting designers and fashion trends.
Determined to create something truly unique, Fred began experimenting with different fabrics, cuts, and styles. He is determined to create a T-shirt that is not only stylish but also comfortable and made with high-quality materials. He spent months perfecting his designs, and finally, Fred Jo was born.
Today, Fred Jo is a thriving fashion brand that continues to be inspired by travel and photography. The brand is committed to creating clothing that is not only stylish but also comfortable and made with care and attention to detail. With Fred Jo, you can go out in style, knowing that you are wearing a truly unique piece of fashion.
At the heart of Fred Jo’s brand story is the belief that everyone deserves to look and feel their best, and that this should be achievable in a way that doesn’t harm the planet. By creating a clothing line that ticks all the boxes, Fred Jo is not just a fashion brand, it’s a movement.
As he continued to travel and explore different cultures and styles, Fred became more and more inspired by the world of fashion. He saw the potential for a new and innovative concept and set out to revisit the basic T-shirt. He drew inspiration from his travels in the United States, Asia, South America, Africa, and Europe, where he discovered new and exciting designers and fashion trends.
Determined to create something truly unique, Fred began experimenting with different fabrics, cuts, and styles. He is determined to create a T-shirt that is not only stylish but also comfortable and made with high-quality materials. He spent months perfecting his designs, and finally, Fred Jo was born.
Today, Fred Jo is a thriving fashion brand that continues to be inspired by travel and photography. The brand is committed to creating clothing that is not only stylish but also comfortable and made with care and attention to detail. With Fred Jo, you can go out in style, knowing that you are wearing a truly unique piece of fashion.
At the heart of Fred Jo’s brand story is the belief that everyone deserves to look and feel their best, and that this should be achievable in a way that doesn’t harm the planet. By creating a clothing line that ticks all the boxes, Fred Jo is not just a fashion brand, it’s a movement.